- Client:
- T-Mobile
- App:
- T-Mobile Night In
Driving mobile activation of T-Mobile’s high-profile above-the-line ‘Night In’ campaign with Blockbuster Entertainment, offering ‘5 things for £5’
Key Features
- Available to both new and existing T-Mobile customers, cross-platform
- Pushed unique mobile vouchers for rentals, popcorn and drinks directly to the app
- The latest movies and game releases displayed in the app
- The store finder located a customer's nearest Blockbuster store via GPS
- Movies and games were brought to life in-store via a barcode scanner which directed customers to trailers and mobile content
- Customers created their very own "T-Mobile Night In" by sending a group SMS message to their friends from the app
Activity
- Produced to coincide with high-profile above-the-line campaign
- Provided mobile-savvy customers with an enhanced branded experience, replacing existing SMS voucher redemption
- Encouraged SIM card applications directly within the app from customers belonging to other mobile networks
- The Night In promotion has seen over 220,000 customer redemptions with movie lovers getting through 160,000 bags of popcorn and drinking 320,000 litres of Coke
“This Night In offer with Blockbuster is a great value deal... Night In is our way of saying thank you to them for their loyalty…”
Lysa Hardy, Head of Brand & Communications, T-Mobile
