- Client:
- Bauer Media
- App:
- Q Magazine 25
Helping Bauer Media celebrate and raise awareness of Q Magazine’s 25th anniversary
Key Features
- The app showcases a shortlist of the greatest 25 acts from the last 25 years as chosen by Q, including U2, Jay-Z and Damon Albarn
- Fans can listen to their favourite artists’ albums
- Songs can be purchased directly through the app
- Access to exclusive artist content
- Fans discover new music through a Recommended Artist feature
Activity
- Among the first branded apps to be developed for the BlackBerry PlayBook
- Designed and developed in 4 weeks in time to support Q’s ‘Discover Great Music’ campaign
- Core part of Bauer Media’s ground-breaking multi-platform tie-up with BlackBerry
- Featured as the top app on BlackBerry App World
“The Q BlackBerry Playbook app will spearhead an innovative campaign providing our complementary audiences with a valuable experience of both PlayBook and Q.”
Rimi Atwal, Publishing Director, Q
