- Client:
- Whitbread
- App:
- Premier Inn Mobile
Helping Premier Inn generate millions in additional revenue per month through mobile.
Key Features
- Guests can find their nearest Premier Inn hotel using GPS
- Live room availability displayed for each hotel
- Ability to view photos and amenities of each Premier Inn
- Guests can book rooms directly from within the app
- Guests can manage existing bookings at the tap of a button
Activity
- Designed and developed fully cross-platform in weeks to meet demands of Premier Inn's fragmented customer base
- Over 250,000 downloads across platforms in first 3 months
- Generated over £2m of additional revenue in first 3 months
- Currently accounting for over 47% of same day bookings
- No.1 free travel app within the Apple App Store at launch
- Featured in Apple’s iPhone 4 TV advert in April 2011
- Extensive PR coverage including The Sun and App of The Week by The Guardian
- Winner of Travel category at NMA Effectiveness Awards 2011
- Winner of the Usability Excellence Award at Mobile App World 2011
“We recognise that there are a variety of platforms in the market...so it was key that we worked with a partner who enabled us to support all leading smartphone types.”
Steve Conway, Head of Marketing, Premier Inn
