- Client:
- McDonald's
- App:
- McDonald’s Restaurant Finder
Increasing footfall to McDonald’s restaurants across the UK with a 360° approach to mobile
Key Features
- Designed and developed as a cross-platform app and mobile website to reach fragmented customer base
- Customers can quickly find their nearest McDonald’s restaurant using GPS and check opening times and amenities
- Customers can view the latest promotions and opt-in to receive tailored alerts sent directly to their smartphone’s home screen
- Ability to browse the entire McDonald’s menu
- Customers can discover more about ingredients and nutritional information
Activity
- Over 500,000 cross-platform app downloads in less than 6 months
- Over 1,500,000 mobile website hits to the mobile website in less than 6 months
- 70% of customers regularly use the app to find a restaurant out of the home
