- Client:
- Comet
- App:
- Comet Electricals
Driving sales through mobile and tablet, and enhancing the customer shopping experience in-store
Key Features
- The ability to access the enitre Comet catalogue on the go and find details of a particular products
- Ability for customers to find their nearest store via GPS
- By scanning barcodes in-store, customers can access independent product reviews at the point-of-sale
- Ability for customers to purchase products from within the app
- Customers can share products via Twitter and Facebook as well as add them to their favourites to save for offline viewing
Activity
- Available for iPad and all major smart-phones
- Over 50,000 customers have used the app to find their nearest store within first 6 weeks
- 60% of app users have actively searched for products within the app
- The app currently has 4.5 star rating in the Apple App Store
- Featured as App of The Day by ShinyShiny.tv
- Described by Econsultancy as putting Comet “streaks ahead of the competition”
“This new app will enable a unique multi-channel, interactive shopping experience to Comet customers… we are confident that this will transform the way people buy electricals”
Bill Moir, Head of Marketing, Comet
