- Client:
- BT
- App:
- The Phone Book
Helping BT bring the paper-based phonebook to mobile
Key Features
- Customers can search for a local company in BT's comprehensive business database using GPS or address
- Results are displayed on a fully interactive map alongside walking and driving directions
- Customers can view ratings and leave their own ratings and reviews
- Businesses can be contacted directly via email, SMS or a simple tap-to-call
- Contact details for businesses can be saved to customers’ native phone contacts lists
Activity
- Designed and developed for Android in just 4 weeks
- Pre-installed across a number of shipped Androids
- The app was later extended to other operating systems to reach all BT customers Positive 4 star user rating within Android Market
- Featured as Business App Of The Week in Shortlist Magazine
- Featured as App of The Day by Mobile Entertainment, recombu and Pocket Lint
“It's refreshing to see a company with a new approach enter the market and make such an immediate impact.”
Neil Gellard, Head of Product Management, BT
