- Client:
- Talkback Thames
- App:
- Britain's Got Talent 2011
Helping the UK’s biggest entertainment show achieve the no. 1 entertainment app
Key Features
- The infamous judges’ buzzer gives viewers the chance to have their say and buzz off the contestants LIVE from the app
- A real-time counter shows how many other viewers have buzzed off the contestant and social integration shares the story on Facebook and Twitter
- Exclusive backstage footage, behind the scenes news and reaction keeps the show’s keenest viewers engaged beyond the live broadcast
- Viewers can rate and share the best moments from the series
Activity
- Designed & developed fully cross-platform, for the first time reaching more than just iPhone owners
- No.1 entertainment app in Apple App Store at launch
- Over 500,000 downloads, across-multiple platforms
- Over 1,500,000 buzzes during broadcast
- No. 1 branded app in Brand Republic’s App Chart
“The digital elements for Britain’s Got Talent get better each year, and 2011 is no exception… we’ve definitely achieved that with a new multi-platform mobile app”
Robert Marsh, Head of talkbackTHAMES digital
